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A calm routine for home, with a little extra for the road.
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Everything you need to make a lick mat part of the day.
Routines matter to anxious dogs. The same soothing activity, at the same sort of time, can become something familiar to settle into. The Everyday Calm Kit gives you a mat for home, two fillings to rotate and a second mat so the routine can travel with you.
The Steady Eddie lick mat
Our everyday mat for home, with suction cups to hold it in place and a moderate groove pattern for a gentle, absorbing licking session.
Peanut Butter for Dogs
Contains one ingredient only: 100% peanuts. No xylitol, no sugar and no palm oil. Our everyday option for the lick mat.
Cashew Butter for Dogs
Again, only one ingredient: 100% cashews. Milder, naturally sweeter and richer, so it's one to save for the bigger moments, not more than two to three times a week.
The Travel Buddy lick mat, free
Our smallest and lightest mat, with suction cups and a deep groove pattern, for car journeys, vet visits and days out.
What's included:
1 x The Steady Eddie lick mat (lilac)
1 x Peanut Butter for Dogs, 500g
1 x Cashew Butter for Dogs, 200g
1 x The Travel Buddy lick mat (blue, worth £10.95), free
Good to know:
Have any questions about this product? Our team is here to help.
Free UK shipping for orders over £25. Shipping charges of £3 on orders below £25.
Best for: Calm on the go, wherever you and your dog need to be.
Use it when: Car journeys, vet visits, grooming, unfamiliar places.
Colour: Blue
Why this colour? Blue is one of the colours dogs see most vividly, so the mat is quick to spot in an unfamiliar place.
Size: 19.5 x 19.5 x 0.5cm
Weight: 142g
Groove pattern: Deep, to extend licking time.
Holds: A spread or soft treat.
Suction cups: Yes
Best for: Calm at home, part of your every day routine.
Use it when: Departures, mealtimes, bedtime routines.
Colour: Lilac
Why this colour? A softer blue tone to a dog's eye, a gentle presence for a mat used several times a day.
Size: 21 x 21 x 0.8cm
Weight: 268g
Groove pattern: Moderate, for frequent daily use.
Holds: A spread or wet food.
Suction cups: Yes
Best for: Bigger dogs, fast eaters and those who gulp their food.
Use it when: Full mealtimes and moments that feel scary.
Colour: Teal
Why this colour? Seen by dogs as a calm neutral blue-grey, recognizable without adding stimulation.
Size: 26 x 26 x 3cm
Weight: 348g
Groove pattern: Intensive, for extended engagement.
Holds: A full meal.
Suction cups: Yes
Every choice built on canine anxiety research. Not wellness trends.
Everything you need to read before choosing your dog's specific guide. When your dog is anxious it can be hard to know where to begin. This free foundation guide is a good place to start.
A focused guide for dogs distressed by being left alone. This guide helps you understand what your dog is going through and gives you a clear, structured plan to work through together at your dog's pace.
If your dog hides behind your legs, barks or lunges, or freezes when a stranger or another dog comes near you, they're telling you they feel unsafe. This guide helps you understand what's behind that fear and gives you a gentle distance-based plan to help your dog feel more comfortable over time.
For a noise-sensitive dog, a thunderstorm or a night of fireworks can be overwhelming. This guide helps you understand what your dog is feeling and gives you a practical plan for gradually helping them feel safer around the sounds that frighten them.
Some dogs seem on edge most of the time, not only when something specific happens. When there's no single trigger to work on, it can be hard to know where to start. This guide helps you understand generalised anxiety and focuses on what you can do.
find the right nut butter for your dog
The information, side-by-side, so you can choose the right one for your dog. Both contain only one ingredient, nothing else added and do not contain xylitol.
For every day.
Higher in protein and fibre.
Energy (per 100g): 567 kcal
Protein (per 100g): 25g
Fat (per 100g): 49g
Fibre (per 100g): 8.7g
For special moments. Lower in fibre, best as a treat.
Energy (per 100g): 616 kcal
Protein (per 100g): 21g
Fat (per 100g): 48.2g
Fibre (per 100g): 3.3g
find the right nut butter for your dog
Compare the ingredients, nutrition and best uses of each nut butter and pick the one that suits your dog.
Ingredients: 100% Peanuts
Use: The everyday option.
How often: Daily within your dog's treat allowance.
Flavour & Texture: Smooth, rich and creamy.
Best for: Lick mats, puzzle feeders, hiding medication, your every day go to.
Ingredients: 100% Cashews
Use: For special occasions.
How often: No more than 2 to 3 times a week.
Flavour & Texture: Milder and naturally sweeter.
Best for: Lick mats, picky eaters, special occasions, hiding medication.
Our Solution
Every anxious moment your dog experiences, you feel it too.
You've tried everything but nothing seems to work.
Everything you need to help your anxious dog.
Evidence-based products and proven strategies to help your dog feel safe again.
calm unleashed, in real homes
Real dogs, real routines, and real moments showing how Paw by Four products support calmer everyday experiences.
Common questions
The Travel Buddy is our most portable mat, made for the moments away from home that many dogs find hard: car journeys, vet visits and unfamiliar places. The suction cups let you fix it to a smooth surface such as a car window, so your dog has something calming to focus on. In the car, your dog should always be safely secured and positioned where they won't distract the driver.
Yes. It was designed for daily use at home. It has a moderate groove pattern which works well as a regular calming routine. Many dog owners use it at the same time each day, such as before they leave the house. That way it becomes a familiar and reassuring part of your dog's day. If your dog is on a calorie-controlled diet just remember to count whatever you spread on it as part of your dog's daily food allowance.
No, not at all. Although it is our largest mat, smaller dogs can use it too, just with a smaller portion. It has the deepest groove pattern and it holds a full meal instead of just a layer of spread. That makes it a good fit for dogs who gulp their food and for dogs who need a longer, more absorbing distraction when the world feels a bit too much.
All our lick mats are made from 100% food-grade silicone that is BPA-free and non-porous, coloured with natural pigment dyes and tested to FDA and LFGB food-contact standards. They are suitable for all breeds and ages, from puppies to seniors.
The lick mats are all dishwasher safe. You can also wash them by hand in warm, soapy water, using a soft brush to reach into the grooves, then rinse and leave to dry. We recommend washing after every use.
Our mats are designed for licking, not chewing, and they are not chew toys. Please supervise your dog the first few times they use the mat to ensue they are not chewing it.
Our nut butters contain one ingredient each: 100% peanuts or 100% cashews. There is no xylitol, salt, sugar, palm oil, stabilisers or emulsifiers. Xylitol is a sweetener found in some peanut butters and it is toxic to dogs. Because we don't add any stabilisers, the natural oil may separate in the jar. This is normal and good stir brings it back to a creamy consistency.
It depends on your dog's size. For our peanut butter, we recommend from a quarter of a teaspoon for toy breeds up to one tablespoon for giant breeds. Our cashew butter is richer, so we recommend it as an occasional treat, no more than 2 to 3 times a week. Treats of any kind should make up no more than 10% of your dog's daily calories. If your dog has a history of pancreatitis, please check with your vet first.
