{"product_id":"travel-buddy-dog-lick-mat","title":"The Travel Buddy | Dog Lick Mat for Travel and Anxiety","description":"\u003ch3\u003eWhy Blue? The Colour Science Explained\u003c\/h3\u003e\n\u003cp\u003eEvery colour in the Paw by Four range is chosen based on research into canine colour vision, not simply because we liked the colour.\u003c\/p\u003e\n\u003cp\u003eDogs have dichromatic vision, meaning they perceive colour primarily through two types of photoreceptor, compared to our three. Research shows that dogs perceive colour most clearly in the blue-yellow spectrum. Blue is one of the most vivid, high-contrast, and easily distinguished colours in a dog's visual world.\u003c\/p\u003e\n\u003cp\u003eThis matters particularly for a mat designed for use in stressful, unfamiliar environments. When a dog is anxious, like in a vet waiting room, or in the back of a car, or in an unfamiliar building, their ability to quickly locate a familiar, comforting object can make the difference between a stress response that escalates and one that finds an early outlet.\u003c\/p\u003e\n\u003cp\u003eThe Travel Buddy's blue colour is chosen to be as visible and distinctive as possible in your dog's world, whether that's against car upholstery, a clinic floor, or a hotel carpet.\u003c\/p\u003e\n\u003cp\u003eCompare this to \u003ca href=\"https:\/\/pawbyfour.com\/collections\/lick-mats-enrichment\/products\/steady-eddie-dog-lick-mat\" title=\"The Steady Eddie\"\u003eThe Steady Eddie\u003c\/a\u003e which is a gentler blue tone for calm daily home use, and \u003ca href=\"https:\/\/pawbyfour.com\/collections\/lick-mats-enrichment\/products\/brave-maker-dog-lick-mat\" title=\"The Brave Maker\"\u003eThe Brave Maker\u003c\/a\u003e which dogs will see as a neutral blue-grey for focused training work. Each colour is matched to its context and purpose.\u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53371528872273,"sku":"LM-TB-01","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/The_Travel_Buddy_Lick_Mat_01.png?v=1776072263","url":"https:\/\/pawbyfour.com\/products\/travel-buddy-dog-lick-mat","provider":"PAW by FOUR","version":"1.0","type":"link"}