{"product_id":"steady-eddie-dog-lick-mat","title":"The Steady Eddie | Dog Lick Mat for Separation Anxiety","description":"\u003ch3\u003eWhy Lilac? The Colour Science Explained\u003c\/h3\u003e\n\u003cp\u003eEvery colour in the Paw by Four range is chosen based on research into canine colour vision, not simply because we like the colours.\u003c\/p\u003e\n\u003cp\u003eDogs have dichromatic vision, they perceive the world primarily through two types of photoreceptors, compared to our three. Research shows that dogs perceive colours most clearly in the blue-yellow spectrum. Reds and greens appear as muted, indistinguishable tones and blue, by contrast, is one of the most vivid colours in a dog's world.\u003c\/p\u003e\n\u003cp\u003eLilac contains blue wavelengths but it is a softer, less saturated version of blue. To a dog, The Steady Eddie appears as a gentle, calm blue tone rather than the high-visibility intensity of pure blue.\u003c\/p\u003e\n\u003cp\u003eWe did this intentionally. The Steady Eddie is designed to be used multiple times daily, in the familiar surroundings of your dog’s home and as part of a routine. For this purpose, a gentle, calming visual presence is more appropriate than high-intensity visual stimulation. The colour reflects the product's purpose which is steady, reliable, gentle support.\u003c\/p\u003e\n\u003cp\u003eCompare this to \u003ca href=\"https:\/\/pawbyfour.com\/collections\/lick-mats-enrichment\/products\/travel-buddy-dog-lick-mat\" title=\"The Travel Buddy\"\u003eThe Travel Buddy\u003c\/a\u003e which is pure blue, chosen for maximum visibility in unfamiliar environments where an anxious dog needs to quickly locate their familiar calming tool. Different situations call for different visual signals.\u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53366657122641,"sku":"LM-SE-01","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/The_Steady_Eddie_Lick_Mat_01.png?v=1776072262","url":"https:\/\/pawbyfour.com\/products\/steady-eddie-dog-lick-mat","provider":"PAW by FOUR","version":"1.0","type":"link"}