{"product_id":"brave-maker-dog-lick-mat","title":"The Brave Maker | Dog Lick Mat for Anxious Dogs who need to feel Braver","description":"\u003ch3\u003eWhy Teal? The Colour Science Explained\u003c\/h3\u003e\n\u003cp\u003eEvery colour in the Paw by Four lick mat range is chosen based on research into canine colour vision, not because we like the colour.\u003c\/p\u003e\n\u003cp\u003eOur dogs have dichromatic vision, meaning they see the world primarily through two types of colour receptors, compared to our three. Research shows that dogs perceive colours most clearly in the blue-yellow spectrum, while reds and greens appear as muted, similar tones.\u003c\/p\u003e\n\u003cp\u003eTeal sits in a wavelength range that canine vision research indicates our dogs perceive as a calm, neutral blue-grey tone; it’s distinct and recognisable, but without the high visual intensity of pure blue. This matters during confidence-building work for two reasons:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVisibility:\u003c\/strong\u003e Your dog can clearly identify and locate their mat, which helps the mat become a familiar, positive object they associate with good experiences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCalm presence:\u003c\/strong\u003e The neutral tone doesn't add to sensory stimulation during what are already carefully managed, sometimes challenging situations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe goal during counter-conditioning is for your dog's full attention to be on the positive reward experience, not competing with additional visual stimulation. The Brave Maker's teal colour is chosen to support, not interfere with, that focus.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53371528610129,"sku":"LM-BM-01","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/The_Brave_Maker_Lick_Mat_01.png?v=1776072267","url":"https:\/\/pawbyfour.com\/products\/brave-maker-dog-lick-mat","provider":"PAW by FOUR","version":"1.0","type":"link"}