{"title":"Lick Mats \u0026 Enrichment","description":"\u003cp\u003e\u003cspan\u003eScientifically designed for anxiety relief. Colours dogs actually see, textures that calm, paired with dog-safe nutrition.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"steady-eddie-dog-lick-mat","title":"The Steady Eddie | Dog Lick Mat for Separation Anxiety","description":"\u003ch3\u003eWhy Lilac? The Colour Science Explained\u003c\/h3\u003e\n\u003cp\u003eEvery colour in the Paw by Four range is chosen based on research into canine colour vision, not simply because we like the colours.\u003c\/p\u003e\n\u003cp\u003eDogs have dichromatic vision, they perceive the world primarily through two types of photoreceptors, compared to our three. Research shows that dogs perceive colours most clearly in the blue-yellow spectrum. Reds and greens appear as muted, indistinguishable tones and blue, by contrast, is one of the most vivid colours in a dog's world.\u003c\/p\u003e\n\u003cp\u003eLilac contains blue wavelengths but it is a softer, less saturated version of blue. To a dog, The Steady Eddie appears as a gentle, calm blue tone rather than the high-visibility intensity of pure blue.\u003c\/p\u003e\n\u003cp\u003eWe did this intentionally. The Steady Eddie is designed to be used multiple times daily, in the familiar surroundings of your dog’s home and as part of a routine. For this purpose, a gentle, calming visual presence is more appropriate than high-intensity visual stimulation. The colour reflects the product's purpose which is steady, reliable, gentle support.\u003c\/p\u003e\n\u003cp\u003eCompare this to \u003ca href=\"https:\/\/pawbyfour.com\/collections\/lick-mats-enrichment\/products\/travel-buddy-dog-lick-mat\" title=\"The Travel Buddy\"\u003eThe Travel Buddy\u003c\/a\u003e which is pure blue, chosen for maximum visibility in unfamiliar environments where an anxious dog needs to quickly locate their familiar calming tool. Different situations call for different visual signals.\u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53366657122641,"sku":"LM-SE-01","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/The_Steady_Eddie_Lick_Mat_01.png?v=1776072262"},{"product_id":"brave-maker-dog-lick-mat","title":"The Brave Maker | Dog Lick Mat for Anxious Dogs who need to feel Braver","description":"\u003ch3\u003eWhy Teal? The Colour Science Explained\u003c\/h3\u003e\n\u003cp\u003eEvery colour in the Paw by Four lick mat range is chosen based on research into canine colour vision, not because we like the colour.\u003c\/p\u003e\n\u003cp\u003eOur dogs have dichromatic vision, meaning they see the world primarily through two types of colour receptors, compared to our three. Research shows that dogs perceive colours most clearly in the blue-yellow spectrum, while reds and greens appear as muted, similar tones.\u003c\/p\u003e\n\u003cp\u003eTeal sits in a wavelength range that canine vision research indicates our dogs perceive as a calm, neutral blue-grey tone; it’s distinct and recognisable, but without the high visual intensity of pure blue. This matters during confidence-building work for two reasons:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVisibility:\u003c\/strong\u003e Your dog can clearly identify and locate their mat, which helps the mat become a familiar, positive object they associate with good experiences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCalm presence:\u003c\/strong\u003e The neutral tone doesn't add to sensory stimulation during what are already carefully managed, sometimes challenging situations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe goal during counter-conditioning is for your dog's full attention to be on the positive reward experience, not competing with additional visual stimulation. The Brave Maker's teal colour is chosen to support, not interfere with, that focus.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53371528610129,"sku":"LM-BM-01","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/The_Brave_Maker_Lick_Mat_01.png?v=1776072267"},{"product_id":"travel-buddy-dog-lick-mat","title":"The Travel Buddy | Dog Lick Mat for Travel and Anxiety","description":"\u003ch3\u003eWhy Blue? The Colour Science Explained\u003c\/h3\u003e\n\u003cp\u003eEvery colour in the Paw by Four range is chosen based on research into canine colour vision, not simply because we liked the colour.\u003c\/p\u003e\n\u003cp\u003eDogs have dichromatic vision, meaning they perceive colour primarily through two types of photoreceptor, compared to our three. Research shows that dogs perceive colour most clearly in the blue-yellow spectrum. Blue is one of the most vivid, high-contrast, and easily distinguished colours in a dog's visual world.\u003c\/p\u003e\n\u003cp\u003eThis matters particularly for a mat designed for use in stressful, unfamiliar environments. When a dog is anxious, like in a vet waiting room, or in the back of a car, or in an unfamiliar building, their ability to quickly locate a familiar, comforting object can make the difference between a stress response that escalates and one that finds an early outlet.\u003c\/p\u003e\n\u003cp\u003eThe Travel Buddy's blue colour is chosen to be as visible and distinctive as possible in your dog's world, whether that's against car upholstery, a clinic floor, or a hotel carpet.\u003c\/p\u003e\n\u003cp\u003eCompare this to \u003ca href=\"https:\/\/pawbyfour.com\/collections\/lick-mats-enrichment\/products\/steady-eddie-dog-lick-mat\" title=\"The Steady Eddie\"\u003eThe Steady Eddie\u003c\/a\u003e which is a gentler blue tone for calm daily home use, and \u003ca href=\"https:\/\/pawbyfour.com\/collections\/lick-mats-enrichment\/products\/brave-maker-dog-lick-mat\" title=\"The Brave Maker\"\u003eThe Brave Maker\u003c\/a\u003e which dogs will see as a neutral blue-grey for focused training work. Each colour is matched to its context and purpose.\u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53371528872273,"sku":"LM-TB-01","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/The_Travel_Buddy_Lick_Mat_01.png?v=1776072263"},{"product_id":"the-complete-calm-dog-lick-mat-bundle","title":"The Complete Calm Dog Lick Mat Bundle","description":"\u003cp\u003eCanine anxiety doesn't arrive in one shape.  It's the dog who shuts down at the vet, the one who panics at the first sign of a thunderstorm and the one whose stress builds every morning as you get ready to leave.  Helping an anxious dog isn't about finding one fix, it's more about having the right tool for each situation they face.  \u003c\/p\u003e\n\u003cp\u003eThe Complete Calm is the full Paw by Four lick mat range in a single bundle, designed by a brand that built its entire identity around understanding what anxious dogs and their owners actually need.\u003c\/p\u003e\n\u003cp\u003eThree mats, three groove patterns, three distinct calming purposes and one complete approach.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBest options for high-stress situations:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eDog-safe peanut butter which is sticky, long-lasting, and highly motivating for most dogs. Always check the label: must be xylitol-free and free from added salt, sugar, or palm oil\u003c\/li\u003e\n\u003cli\u003ePlain cream cheese, rich and appealing, spreads easily into grooves\u003c\/li\u003e\n\u003cli\u003ePureed meat, blended chicken, turkey, or beef; homemade and highly palatable\u003c\/li\u003e\n\u003cli\u003eTinned fish in spring water like salmon or sardines (in water only, not brine or oil); powerful smell, very high value\u003c\/li\u003e\n\u003cli\u003eWet dog food, a familiar, nutritious option that works well for dogs with sensitive stomachs\u003c\/li\u003e\n\u003cli\u003ePlain, full-fat Greek yoghurt, check carefully for artificial sweeteners; xylitol is toxic to dogs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53371529134417,"sku":"LM-CC-001","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/Three_Lick_Mats_Bundle.png?v=1776087871"},{"product_id":"dog-peanut-butter","title":"Peanut Butter for Dogs | 100% Pure Peanuts, Xylitol-Free","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eThe Hidden Danger in Your Peanut Butter Jar\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eMost dog owners know to avoid chocolate, grapes and onions.  But peanut butter is a known and trusted treat loved by our dogs.  Yet an increasing number of human peanut butters, including those marketed as healthy, sugar-free or low-calorie, now contain xylitol.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eXylitol is toxic to our dogs, even a small amount can cause a rapid, dangerous drop in blood sugar, seizures, liver damage and in serious cases, even death.  Symptoms can start in as little as 30 minutes.  Xylitol is often listed on labels as \"birch sugar\" or \"sugar alcohol\" which makes spotting it even harder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eThat's why we introduced Paw by Four Peanut Butter for Dogs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eDog-Safe, always, no exceptions.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eOne ingredient - 100% peanuts.  No xylitol, no salt, no sugar, no palm oil, no stablisers, no emulsifers.  No hidden ingredients.  Every batch is produced in a dedicated UK facility where xylitol is never present, with full traceability from peanut to jar.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eFive Ways to Use It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e1. \u003cstrong\u003eOn a Lick Mat\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eSpread onto any Paw by Four lickmat - The Travel Buddy, The Steady Eddie or The Brave Maker.  The repetitive licking action activates the parasympathetic nervous system, reducing cortisol and extending calm.  This is ideal to use before you leave, during grooming sessions or trips to the vet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e2. \u003cstrong\u003eFor Hiding Medication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eThe thick, sticky texture and powerful peanut aroma are widely recommended by vets for disguising tablets.  Roll a small amount of peanut butter around the tablet, making sure it's fully coated, before giving it to your dog.  For most dogs, all they smell is the peanut butter, not the tablet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e3. \u003cstrong\u003eAs a High-Value Training Reward\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003ePeanut butter is an effective high-value reward for recall training, confidence building and learning new skills, as well as for desensitisation work.  You only need a small amount per reward and 1 to 2 teaspoons is enough for a full training session.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e4. \u003cstrong\u003eIn a Kong or Puzzle Feeder\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eMix peanut butter with yoghurt, mashed banana or wet kibble and freeze overnight.  This provides a great distraction and enrichment for your dog during your morning departure, crate training or for a rainy day activity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e5. \u003cstrong\u003eStraight from the spoon\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eSometimes we all just deserve a moment of uncomplicated joy!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eWhy Our Peanut Butter Is Different\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eOur UK manufacturer, a family co-operative, uses traditional low-temperature stone-grinding rather than high-speed industrial processing.  This preserves the natural red peanut skin which is shown to increase fibre, phenolic content and antioxidant activity, retains heat-sensitive vitamins including B1, B3, B9 and Vitamin E, and produces a naturally thick, creamy texture with no need for stabilisers or emulsifers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eThe result is a peanut butter that tastes better, contains more of the nutritional value of the peanut and carries nothing that shouldn't be there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53580781158737,"sku":"LM-TB-01","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/Paw_By_Four_Peanut_Butter.jpg?v=1778064181"},{"product_id":"dog-cashew-nut-butter","title":"Cashew Butter for Dogs | 100% Pure Cashews, Premium \u0026 Dog-Safe","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eNot Every Treat Is Created Equal\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #485d5b;\"\u003eMost dog treats are practical, but cashew butter is something else.  Its the reward you reach for when the training moment is genuinely high-stakes, when your dog has had a hard day at the vet, when the pill-in-peanut butter trick stopped working, or when you simply want to give your dog something worth getting excited about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #485d5b;\"\u003eRich, creamy and naturally sweeter than peanut butter, our Cashew Butter for Dogs is a single-ingredient premium treat.  Made from 100% pure cashews, stone-milled in the UK, with nothing added and nothing to worry about.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eWhy Cashew Butter?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eCashew butter has a richness and a depth that sets it apart from other nut butters.  The naturally sweeter, milder flavour appeals to dogs who are more sensitive and more selective.  The creamy consistency, along with the small nut pieces, is easy to spread, long-lasting on a lick mat and highly effective for hiding tablets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eCompared to peanut butter, cashew butter is milder and naturally sweeter, making it more appealing to picky or sensitive palates.  It's lower in fibre, which makes it gentler on sensitive stomachs, and it's rich in magnesium, zinc and copper.  \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eFive Ways to Use It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e1. \u003cstrong\u003eHigh-Stakes Training Moments\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eWhen the standard reward is just not motivating enough; you're trying to build your rescue dog's confidence; you are working on densensitisation to major fears, these are all moments that require an extraordinary reward.  The premium flavour and the act of licking both trigger an endorphin release, and this helps to build positive associations more easily.  Reserve cashew butter for these moments to preserve its special status and before long your dog will learn that cashew butter means something genuinely worth the effort. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e2. \u003cstrong\u003eMedication Delivery for Dogs Who Have Worked Out The Peanut Butter Trick\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eThe creamy, sticky consistency hides tablets really well.  The strong, sweet cashew aroma overpowers the smell of the tablet and the unusual flavour means dogs who have learned to detect tablets in peanut butter, won't be expecting it in here.  Warm the cashew butter slightly between your palms for extra adhesion, press the tablet firmly into the centre, roll into a smooth ball and give it to your dog.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e3. \u003cstrong\u003eSpecial Occasions and Celebrations\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eYour dog's milestones also deserve something special.  Whether its a birthday treat, adoption day anniversary, post-surgery comfort, post-vet reassurance, or just a moment of uncomplicated joy.  Mix a teaspoon of cashew butter (adjusted to your dog's size) with a mashed ripe banana and 100ml of plain yoghurt.  Spoon the mixture into silicone moulds and freeze until solid.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e4. \u003cstrong\u003eFor Picky Eaters Who Need Extra Encourgement\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eAt 616 kcal per 100g, cashew butter is calorie-dense.  Even a teaspoon or two mixed into wet food can make a meaningful difference for dogs recovering from illness, older dogs who have a reduced appetite, underweight rescues or even post-surgery nutrition.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003e5. \u003cstrong\u003eOn a Lick Mat for Premium Calm Enrichment\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eSpread the cashew butter onto any of the Paw by Four lick mats for an extended licking time and parasympathetic nervous system activation.  The texture of the cashew butter creates a long-lasting and engaging experience for your dog.  To extend it further, mix a small amount of cashew butter with plain yoghurt and freeze, this will give your dog even more focused, calming enrichment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eWhy Our Cashew Butter Is Different\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eOur UK manufacturer, the same family co-operative behind our peanut butter, uses traditional low-temperature stone-grinding. This preserves heat-sensitive nutrients including magnesium, zinc and copper and creates the naturally cream consistency without the need for stabilisers, and develops a superior flavour through slow, careful grinding, maintaining the full nutritional integrity from raw nut to jar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(72, 93, 91);\"\u003eCompletely salt-free, no added sugar, no palm oil, no stabilisers and no emulsifers.  100% cashews.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PAW by FOUR","offers":[{"title":"Default Title","offer_id":53585210540369,"sku":"LM-TB-01","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/files\/Paw_By_Four_Cashew_Butter.jpg?v=1778064182"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/7158\/1521\/collections\/Ava_Licking_Travel_Buddy.png?v=1780515368","url":"https:\/\/pawbyfour.com\/collections\/lick-mats-enrichment.oembed","provider":"PAW by FOUR","version":"1.0","type":"link"}